Rideshare organizers need to understand their product.

Ride share programs have it all wrong. They are trying to match up riders based on origin and destination. They show a lack of understanding about what car pooling is all about. When you car pool you can easily spend in the neighborhood of two hours a day in close contact with someone. Questions similar to what is asked on dating sites are more appropriate:

• How punctual are you?
• How fast do you drive?
• What radio station do you listen to in your car?
• What do you like to talk about?
• Are you flexible?

These and other questions are what is really relevant. If people knew these things about potential car-poolers then they might be more likely to ride share. Come on Match.com or E-Harmony, do a public service, use you software to match up riders. I'm sure that it will drive business to your site.