Monday, April 21, 2008

Rideshare organizers need to understand their product.

Ride share programs have it all wrong. They are trying to match up riders based on origin and destination. They show a lack of understanding about what car pooling is all about. When you car pool you can easily spend in the neighborhood of two hours a day in close contact with someone. Questions similar to what is asked on dating sites are more appropriate:
  • How punctual are you?
  • How fast do you drive?
  • What radio station do you listen to in your car?
  • What do you like to talk about?
  • Are you flexible?
These and other questions are what is really relevant. If people knew these things about potential car-poolers then they might be more likely to ride share. Come on Match.com or E-Harmony, do a public service, use you software to match up riders. I'm sure that it will drive business to your site.

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